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Corporate-vs.-Startup

Battle of the Workplace: The Startup Vs. The Corporation

In this day and age, the big decision of picking between the two ends of the workplace environment spectrum is not that uncommon for the average employee to experience. You hear through the grapevine about the far-fetched but somehow simultaneously necessary and unnecessary perks of a startup environment and compare it with the guaranteed internal

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The Marketing Collateral You Need to Start a Business

Marketing collateral is traditionally associated with print products such as business cards, flyers, sales presentation materials, and the like. In today’s business world, though, marketing collateral includes both print and digital assets. Having the right mix of marketing materials from the outset will help your small business in the long run, as you’ll be well

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Brand Branding Marketing Commercial Name Concept

5 Innovative Ways to Build a Killer Small Business Brand

Your small business brand is crucial to how consumers view and identify your company. Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience. But just how do you go about building a strong brand? Here are five great

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Surviving Competition: 6 Handy Tips to Launch Your Startup

Unique ideas are what drive successful entrepreneurs, but now there are an increasing number of startups competing for the attention of venture capitalists than earlier this century. It’s getting more difficult for both discovering original ideas and standing out in a crowded market, but it’s still possible to be a profitable game-changer if you focus

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Culture and The Small Business CEO

I personally believe that you cannot change the culture of a business without changing the people. It’s like hitting the ‘refresh’ button. I also know this from personal experience, having had to change the culture of a few organizations along the way, and it can’t be done with a few workshops and bonding weekends. People

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How to Stay Focused in Running a Solopreneur Business

How to Stay Focused in Running a Solopreneur Business

Starting a new solo venture can be a challenge in the beginning for many brands who need to get noticed online and generate more sales. The key is to stay focused and not give up in order to attain your goals. Having a passion for what you do is important to success along with perseverance

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Think Big- 4 Ways to Make Your Small Business Feel Like the Pros

Think Big: 4 Ways to Make Your Small Business Feel Like the Pros

Small businesses definitely have their advantages. They’re lean, nimble, and offer a niche product or service that big businesses sometimes can’t. But they can also feel detached from its customers if they’re not taking the right measures. And just because you’re small doesn’t mean your business has to act that way. Taking a few notes

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3 Tips for Achieving Growth in Your Small Business

3 Tips for Achieving Growth in Your Small Business

Small businesses are booming. According to the U.S. Small Business Administration (SBA), the number of small US businesses has risen by 49% since 1982. In fact, the 28 million currently in operation account for over half of all sales in the United States. That said, every single one had to start somewhere and work through

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How To Tweak Your Small Business for Success

How To Tweak Your Small Business for Success

Small-business owners usually don’t have the time or money to routinely make big changes to their businesses. However, you can consider easy changes that have the potential to make a big difference to your company’s bottom line. Here are four tweaks you can make to help ensure you spend your money wisely and increase your

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How Small Businesses Plan to Grow in 2017

90% of online small businesses expect to grow their revenue in 2017. 45% expect to grow more than 25% year over year. This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found small business optimism and confidence in the economy is at a

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