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How Do Successful Startup Entrepreneurs Do It Again And Again?

How Do Successful Startup Entrepreneurs Do It Again And Again?

Why is it that success comes so easily to some people and is so hard to come by for others? There are also others who are considered ‘one-hit wonders’. These are people who succeeded once but have never been able to make a mark since then. According to Stanford Professor Carol Dweck, success is often

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6 Must-Answer Questions Before Starting a New Business

You want to be your own boss and see your ideas come to life. But, knowing how to get a small business started is different than imagining it in your head. In your head, everything will go off without a hitch. Starting a new business in real life, though, can be intimidating if you aren’t

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How To Maximize Your Marketing Dollars As a Startup Business

How To Maximize Your Marketing Dollars As a Startup Business

Failure to plan and execute an effective marketing strategy is among one of the most common reasons that new businesses go under. The challenge is to implement impactful marketing that drives sales leads in an affordable manner. The following is a look at several tips to maximize a tight marketing budget as a startup company

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How to Empower Your Small Business PR with Thought Leadership

In small business PR, it’s easy to suffer from product or service egomania. OK… so I made up that diagnosis. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. It can get to the point that you never stop thinking, dreaming,

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4 Signs Your Small Business is Ready to Grow

4 Signs Your Small Business is Ready to Grow

Taking a business from an idea to a realization is a big feat – and something that costs significant time, effort, and money. And when you find that a steady cash flow continues to come in, growth may be warranted – and even inevitable. So, how do you know if and when your business is

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5 Ways Your Small Business Can Innovate like Big Business

5 Ways Your Small Business Can Innovate like Big Business

The New Year can mean new goals, products, developments and much more for small and large businesses alike. For many businesses, growth leads back to innovation and how it is essential. Without staying current and developing creative approaches, many businesses find the New Year a not so happy one. This is where small businesses can

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Small Biz Roadmap- 5 Questions to Help Focus On What Matters

Small Biz Roadmap: 5 Questions to Help Focus On What Matters

Small business owners are constantly making decisions in service of improving their business and providing the best value to their customers. However, without some perspective, it can be easy to fall down the rabbit hole and lose focus of the business’s mission and purpose. To proactively manage straying too far from your business proposition, ask

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Business Ideas - conceptual. A businessman watching the city with big ideas.

6 New Year’s Resolutions for Small Business Owners

The New Year is right around the corner, and most people are considering their resolutions. With the start of a new year, opportunity seems endless, and having helpful resolutions in place can assist small business owners reach their aspirations. To support with your resolution brainstorming, we’ve rounded up the top six New Year’s resolutions small

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Businessman Touching a Graph Indicating Growth

3 Ways to Address Your Growing Small-Business Needs in 2017

As the year draws to a close, it’s a good time address your small-business needs, and to think about how to scale up operations for next year. Although growth is a good thing, it can be tough to keep up with. Keep reading for three valuable themes to help you effectively balance growth and your

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Businesspeople Holding Jigsaw Puzzle

4 Ways to Manage a Unique Company Culture

Potential employees are looking for a “great company culture” and candidates are accepting or refusing offers based on how a companies’ culture is portrayed through various channels. Employers are continuously hearing how company culture is just as important as tactical performance management or recruiting strategies and nearly 1 in 3 people in North America believe

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