Blog Archives
Human resources and corporate hierarchy concept - recruiter complete team by one leader person (CEO) represented by gold cube and icon.

Culture and The Small Business CEO

I personally believe that you cannot change the culture of a business without changing the people. It’s like hitting the ‘refresh’ button. I also know this from personal experience, having had to change the culture of a few organizations along the way, and it can’t be done with a few workshops and bonding weekends. People

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How to Stay Focused in Running a Solopreneur Business

How to Stay Focused in Running a Solopreneur Business

Starting a new solo venture can be a challenge in the beginning for many brands who need to get noticed online and generate more sales. The key is to stay focused and not give up in order to attain your goals. Having a passion for what you do is important to success along with perseverance

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3 Tips for Achieving Growth in Your Small Business

3 Tips for Achieving Growth in Your Small Business

Small businesses are booming. According to the U.S. Small Business Administration (SBA), the number of small US businesses has risen by 49% since 1982. In fact, the 28 million currently in operation account for over half of all sales in the United States. That said, every single one had to start somewhere and work through

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How To Tweak Your Small Business for Success

How To Tweak Your Small Business for Success

Small-business owners usually don’t have the time or money to routinely make big changes to their businesses. However, you can consider easy changes that have the potential to make a big difference to your company’s bottom line. Here are four tweaks you can make to help ensure you spend your money wisely and increase your

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4 Small Business Trends That Are Steadily on The Rise

4 Small Business Trends That Are Steadily on The Rise

If I have to describe the small business environment in a single word, the most appropriate word that I can think of is “change.” To be honest, small businesses are going through a whole lot of changes recently; all thanks to the advancements in communication fields, IT, marketing and other fields. In this article, I’ve

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6 Must-Answer Questions Before Starting a New Business

You want to be your own boss and see your ideas come to life. But, knowing how to get a small business started is different than imagining it in your head. In your head, everything will go off without a hitch. Starting a new business in real life, though, can be intimidating if you aren’t

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How To Maximize Your Marketing Dollars As a Startup Business

How To Maximize Your Marketing Dollars As a Startup Business

Failure to plan and execute an effective marketing strategy is among one of the most common reasons that new businesses go under. The challenge is to implement impactful marketing that drives sales leads in an affordable manner. The following is a look at several tips to maximize a tight marketing budget as a startup company

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How to Empower Your Small Business PR with Thought Leadership

In small business PR, it’s easy to suffer from product or service egomania. OK… so I made up that diagnosis. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. It can get to the point that you never stop thinking, dreaming,

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4 Signs Your Small Business is Ready to Grow

4 Signs Your Small Business is Ready to Grow

Taking a business from an idea to a realization is a big feat – and something that costs significant time, effort, and money. And when you find that a steady cash flow continues to come in, growth may be warranted – and even inevitable. So, how do you know if and when your business is

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5 Ways Your Small Business Can Innovate like Big Business

5 Ways Your Small Business Can Innovate like Big Business

The New Year can mean new goals, products, developments and much more for small and large businesses alike. For many businesses, growth leads back to innovation and how it is essential. Without staying current and developing creative approaches, many businesses find the New Year a not so happy one. This is where small businesses can

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